Products, Applications & Adjacencies

We believe that understanding our clients’ products and services and how these are used by their customers is fundamental to driving any growth agenda. We focus on understanding:

  • What are the customer applications and how are our clients’ products and services used in these applications?
  • How do customer applications differ by sector and segment?
  • How do our clients’ products match up against their competitors’ products?
  • What are the opportunities for our client to address adjacent applications and what product modifications and developments are required?

our platforms