Customer Behavior

Understanding customers through primary research and interviews is key to developing any growth agenda. One of our core strengths is in undertaking detailed and relevant interviews using experienced consultants to address:

  • What are customers’ key purchasing criteria?
  • How do these criteria differ by customer segment?
  • What customer segmentation does this different behavior drive?
  • How do our clients’ products and services meet these criteria?
  • And particularly – how do our clients’ products and services compare to competitors?
  • What are customers’ unmet needs?
  • What are customer key purchasing channels?

This understanding drives key recommendations on customer segmentation, customer targeting, product/service positioning and channel optimization to improve customer value.

Our clients see our disciplined interview process coupled with our industry expertise as a key differentiator enabling us to engage with our clients’ customers to drive unique insights.

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