Coverage Strategies

We work with our clients to develop actionable and measurable go-to-market strategies that:

  • Identify the right coverage model for the target segments and identify the purchase channels in those segments
  • Help define the split between direct and indirect channels and, for indirect channels, help to identify appropriate third party channel partners and distributors
  • Quantify the most appropriate direct sales force and account management structure required
  • Define the salesforce territories

our platforms